Showing posts with label Audi. Show all posts
Showing posts with label Audi. Show all posts

Monday, February 22, 2021

Audi's New E-Tron GT Looks Gorgeous [Auto Styling News]

[Auto Styling News]


Audi just unveiled its latest production vehicle, and it looks pretty stunning. 

The Audi e-tron GT is a battery-powered, all-electric sports car, with—in top-performing $140,000 RS guise—motors on the front and rear axles capable of producing 637 horsepower. 

This provides the sporty four-door with the ability to accelerate from zero to 60 m.p.h. in about three seconds. If you’re not quite so aggressive with the go pedal, it should also be able to eke out well over 200 miles of range on a charge.

Expansion of its electric vehicle (EV) lineup—which currently consists of the pedestrian-looking e-tron SUV—is a top priority for Audi, which for years has staked out a position as a forward-thinking luxury brand, quick to embrace new forms and tech. 

“Fifty years ago, Audi was nothing compared to our main competitors Mercedes and BMW,” says Marc Lichte, the brand’s global design director. “And the reason why Audi became successful was that Audi made some really bold and progressive decisions.” 

For Lichte, these include universal implementation of the marque’s Quattro four-wheel-drive system, its use of lightweight aluminum in the underpinnings of its cars, and its abidance of advanced aerodynamics, as in the radical Audi 5000 of the 1980s.
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Auto Styling News is a blog that covers car concepts, newly released models, and the auto industry.


Monday, August 6, 2018

2019 #Audi #Q8 Luxury Mini-Ute Features Coupe-Like Elegance, SUV Seating [Auto Styling News]


Sharing a name (Q8) with a Middle Eastern nation probably appeals to a wealthy market there, if that was the thinking behind the name of the 2019 Audi Q8, which shares a platform with the Bentley Bentayga, Lamborghini Urus, and Porsche Cayenne, and aspires to the same luxury lineage.

Combining the elegance of a coupe with the functionality of an SUV, the Audi Q8 debuted in June at the Audi Brand Summit in Shenzhen, China. It will hit US showrooms at the end of 2018.

Inside, the five-passenger SUV offers advanced connectivity, infotainment and driver assistance systems, combined with capable driving dynamics, to set a new standard as the top SUV model from the Audi brand.

The Q8 introduces the brand’s new SUV design language. And it is at once stunning and aggressive. The large, single frame grille with its octagonal shape, combined with massive, highly contoured air inlets, give the vehicle a commanding presence on the road. The LED headlamp fixtures are blessedly angular, as is the entire vehicle, forever putting to bed the "upside-down bathtub" look of the mid-to-late 2000s.

The sloping roofline ends in gently inclined D-pillars and the pronounced wheel arches pay homage to the vehicle’s Quattro DNA, and hint at a couple-like shape, though not as much as, say, the Mercedes CLA. Along with the standard color palate of whites, grays and of course, black, the Q8 will be offered in a stunning "Dragon Orange" (shown here) or a brilliant "Navarre Blue."


A rather handsomely wrought light strip connects the tail lights at the rear of the vehicle, and in an homage to the original Audi Quattro, a black surface underlines and connects this strip. The indenture of the strip is mimicked in the light fixtures, themselves.

As is becoming common on all five-doors and SUVs, a sun-shielding overhang protrudes over the top of the rear window, which will both keep rain and sun from the glass. Rear visibility seems like it will be slightly hindered by the small rear window and somewhat large-looking C-pillars, as is the case with many other 5-door mini-utes.

But the vehicle overall has a gorgeous look to it - more car-like than SUV - which leads one to call this a Mini-Ute, or a full-on Ute. The available 22-inch wheels will definitely give it that appearance, despite the long-ish hood, which takes it solidly into the "car" realm.

Monday, March 20, 2017

#VW Shows Off Sexy #Arteon At Geneva Auto Show [Auto Styling News]



The lackluster sales of the Passat/CC has led VW to replace it with a dramatically styled replacement that - lo, and behold - will actually go on sale later this year as a 2018 model! (*In Europe. Probably later in the USA.)

Shocking, perhaps, that a concept (itself based on the GTE Coupe Concept from 2015) will actually go on sale, unlike the numerous iterations of the 1960s VW Bug, the latest of which we won't dignify with a comment. What's even more shocking is that this is a really beautiful design.

Dr. Elmar-Marius Licharz, head of the mid- and full-size vehicle lines for Volkswagen, raves about its design.

"The car looks simply great – it both arouses emotions and creates desirability," he said. "Many of the details of the show car have made it into real production."

Yes, it does. The company is calling the car a "fastback," which technically means a car's roofline merges smoothly into its tail in one, smooth, seamless curve. Indeed  that's the case here, though if its meant to evoke the old VW Bug, that's not the case, but it's still beautifully wrought. (The Type 3 Fastback sedan of the late 1960s is a better analogy, as the company points out.)

The name Arteon is a portmanteau of "art" and "eon," the suffix that cleverly signifies all high-end luxury models within the Volkswagen brand worldwide. The Arteon’s integrated grille, LED headlamps and daytime running lights with chrome trim that connects all three elements presents the new “face” of the Volkswagen brand.

Compared to the outgoing CC, the Arteon is longer and wider, while its fastback profile allows for a true hatchback trunk. It’s also space efficient, with up to 55 cubic feet of cargo space when the rear seats are folded down.

LED taillights and 20-inch wheels combined with a SEXY shoulder line that runs the length of the body, highlighting the Arteon’s sporty nature.

THE AUDI PROBLEM
The car does have a problem, however, and it's a problem I call "the Audi Problem."

The company's website says, "while the Arteon offers a premium appearance, it will not carry a huge price tag." Lichartz is quoted as saying it's "the perfect car for people who appreciate great style and great value for money. That is how we are challenging premium car makers without becoming one ourselves." While Volkswagen assuredly is NOT a luxury car company, it's sure approaching one when it puts out such a high-end vehicle as this, and one like the much-maligned CC.

And the problem with all that is that Volkswagen HAS a luxury brand: Audi. And it undercuts sales of new and even used Audis when it puts out a "near-luxury" luxury car such as this.

Audi has long struggled to get itself back on top after a decade or two of floundering sales with cars that looked like, well, flounders. This car, admittedly beautiful and luxurious, is part of Volkswagen's "Audi Problem," because it most assuredly cuts into sales of its A3 entry-level car - which strangely resembles, and perhaps, the Arteon even RIVALS with its gorgeous sheetmetal curves

As KIA is learning with its poorly selling upscale K900 model, a non-luxury car company is NOT a luxury car company, nor can it be. Leave that to the upscale version of your brand (or in the case of KIA, *build* a luxury brand) and then don't try to compete with it.

Monday, January 16, 2017

#Audi Shocks With Gorgeous 2018 Q8 Concept [Auto Styling News]


Audi has revealed the near-production model of the 2018 Audi Q8 at the North American International Auto Show in Detroit. And it's a beast.

Elegant, angular, and large,  the Q8 concept has emotional and handsome sight lines that make it a bit of a break from Audi's "upside down bathtub" designs of the past. This new corporate look is angular and fierce.

Audi crows, legitimately, that this is a shrewd combination of a spacious SUV with the emotional lines of a coupe. It will come with a powerful, yet highly efficient plug-in hybrid with 330 kW of system output and 516.3 lb-ft of torque. The concept car is the basis for a production model that Audi will launch on the market in 2018, Audi assures. If so, Audi is in for a bit of a renaissance.

Despite the sloping, coupe-like roof line, even the rear-seat passengers enjoy ample head and shoulder room. The front view of the 6.7 ft wide Q8 concept is already impressive, on first glance. The massive and impressive octagonal grill has a honeycomb insert that's significantly wider than in today's Audi production models.

The flat, wedge-shaped headlights of the Audi Q8 concept are integrated progressively into the exterior and connected from a design perspective to the surrounding air inlets. The individual lighting units have glass covers, but the headlights as a whole are open. The lights are a very welcome change from previous models, which gave Audis a rounded and bulbous appearance.

The side view is equally dynamic. The doors here have window frames, thus contributing to the flat roofline. The Audi Q8 concept is 5.6 ft. tall. All lines on the body climb upward dynamically toward the rear – the bottom edge of the side window, the shoulders, the dynamic line and the sill lines.

The surfaces of the fenders, doors and side panels are athletically curved. The lower section of the doors form a deep fillet. Other design features are the Quattro logo milled below the rear doors and also the exterior mirrors with their multifaceted edges. The doors are opened via touch sensors. As soon as the door detects hand contact, it opens easily and swings to a defined opening angle.

The extremely flat and very wide C-pillar is reminiscent of the Audi Quattros of the 1980s, as are the strongly flared shoulders over the wheels. This places the concept car in a logical line with the show cars of the Audi Prologue series.

A long roof edge spoiler shades the extremely flat rear window of the Audi concept. A double spoiler lip below the window forms a distinctive contour on the power luggage compartment hatch.

The strip of lights extends over the entire width of the rear end. And if there's a quibble with the design, it's that this thin rear light structure *may* too closely resemble that of a modern Lincoln. If you love Lincolns, that's great. If you view Lincolns as tarted-up Fords, it's not.

The license plate of the Audi Q8 concept is located on a black trim strip between the lights – a historic feature of the Audi Quattro. Clearly, they're hearkening back to their heritage here, and if they keep this design in relatively the same format to the production model, they will revive the brand and boost sales to the stratosphere in the US and Europe.

Photos: Audi Media Center

Thursday, March 10, 2011

Geneva Auto Show's Best Concepts

Car and Driver lists some of the Geneva Auto Show's hottest concept cars.

Of note is a VW Microbus concept which is apparently headed to production and will appeal mightily to Boomers in the US and Europe, the beautiful SAAB PhoeniX which brings to mind the gorgeous Peking-to-Paris concept from Spyker. (It's no wonder they are similar, since SAAB was acquired by the Dutch company last year.)

Audi's A3 concept is tougher-looking and more handsome than A6 photos that have been leaked recently, which shows that the "upside down bathtub" may yet die at the German automaker.

Alfa Romeo's 4C concept shows promise, though it's hard to see it being built and even harder to see Americans getting any.

The Ferrari FF speaks for itself. It's utterly gorgeous. We'll feature this in a future blog post.