Tuesday, August 1, 2023

Ford Cuts EV Prodution. "Too Expensive," Says CFO [Auto Styling News]

[Auto Styling News]


Last Thursday, Ford announced that it would reduce the number of electric vehicles it had planned to produce, because there weren’t going to be enough customers who could afford to buy them. 

Ford CFO John Lawler said that because EVs are “too expensive” for most car buyers, the company was “going to balance supply with demand” by reducing its supply. 

Instead of turning out 600,000 electric cars and trucks by the end of this year, it would hit that mark at the end of next year. Instead of producing two million such vehicles by the end of 2026, it would turn out that many at some later date.
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Auto Styling News is a blog that covers car concepts, newly released models, and the auto industry.