Showing posts with label Ford. Show all posts
Showing posts with label Ford. Show all posts

Tuesday, August 1, 2023

Ford Cuts EV Prodution. "Too Expensive," Says CFO [Auto Styling News]

[Auto Styling News]


Last Thursday, Ford announced that it would reduce the number of electric vehicles it had planned to produce, because there weren’t going to be enough customers who could afford to buy them. 

Ford CFO John Lawler said that because EVs are “too expensive” for most car buyers, the company was “going to balance supply with demand” by reducing its supply. 

Instead of turning out 600,000 electric cars and trucks by the end of this year, it would hit that mark at the end of next year. Instead of producing two million such vehicles by the end of 2026, it would turn out that many at some later date.
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Auto Styling News is a blog that covers car concepts, newly released models, and the auto industry.

Friday, July 14, 2023

Cybertruck Delays Mean Competitors GM, Ford Will Be First With Truck EVs

[Auto Styling News]


When Tesla first introduced its Cybertruck electric pickup prototype in November 2019, it was described as a vehicle similar to one in the films "Mad Max" and "Blade Runner." CEO Elon Musk said the development of the Cybertruck was influenced by the amphibious Lotus Esprit S1 that was featured in the 1977 James Bond film "The Spy Who Loved Me."

The prototype impressed so many people that five days after introduction on Nov. 24, 2019, Musk said the company had received 187,000 orders for the electric vehicle.  After numerous delays due to COVID, it may finally come to market next year. As The Street reports, it will have competition from Ford, Stallantis/Chrysler,  and even GM:

"General Motors will have its say in the SUV/crossover market as it in July 2022 unveiled plans for its new electric version of the Chevy Blazer, which has been a popular internal combustion engine model for many years, since it first went on sale in 1969."

"The new Chevy Blazer EV will feature four models: the 1LT starting at $44,995; 2LT at $47,595; the RS starting at $51,995 and the SS priced at $65,995. The automaker will also feature a Police Pursuit Vehicle, automaker said in a statement when it unveiled the models."
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Auto Styling News is a blog that covers car concepts, newly released models, and the auto industry.

Friday, June 9, 2023

Ford, GM, Make Deal To Charge EVs at Tesla Charging Stations

[Auto Styling News]


Ford and GM electric vehicles on the road today, like Ford's 2024 F-150 Lightning, above, will be getting EV adapters that will allow them to use Tesla Superchargers, and future electric cars from the two companies will reportedly be fitted with Tesla chargers at the factories.

On a Twitter Space, General Motors’ CEO Mary Barra reportedly followed Ford’s CEO Jim Farley in their move to collaborate with Tesla to integrate the North American Charging Standard (NACS) connector design into its EVs beginning in 2025.

The partnership also includes the ability for GM EV drivers to charge at a growing number of Tesla Superchargers (currently 12,000), throughout North America. Observers say Tesla will rap up building charging stations to keep up with the increased demand. 

Tesla CEO Elon Musk tweeted that  the "Tesla (now NACS) design, [is] fundamentally better in every way for consumers," and "Worth mentioning that Tesla is supplying the adapter & other hardware to car companies at zero profit.' Musk lamented the fact that the Europen Union rejected his overtures, according to its Transportation Mjnister, “a committee decided the standard years ago” which elicited an online  comment, Sigh, from Musk.
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Auto Styling News is a blog that covers car concepts, newly released models, and the auto industry.

Monday, January 3, 2022

GM, Ford See Profits Tank As Microchip Shortage Affects Production Of New Vehicles

[Auto Styling News]


The Wall Street Journal reports that the worldwide microchip shortage is taking a toll on profits at two major care manufacturers hoping to cash in on the newfound popularity of electric vehicles. 

The two largest U.S. auto makers reported steep drops in third-quarter profit as the computer-chip shortage dented factory output, and each said the problem would leave dealership lots nearly bare well into 2022.

Executives from General Motors Co. and rival Ford Motor Co. said the supply-chain disruptions should slowly improve in the fourth quarter and throughout next year, although strong car demand will make it difficult to restock dealership lots.

The Journal reports that GM says its net profit dropped 40% in the third quarter, while Ford reported a 23% decline in net income compared with the same year-ago quarter.

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Auto Styling News is a blog that covers car concepts, newly released models, and the auto industry.

Friday, January 2, 2015

The Shocking #Concept Car Roots Of The 1996 Taurus [Auto Styling News]

An editor over at the CarBuzz facebook page asked "What The Hell Were They Thinking: 1996 Ford Taurus?"


One possible explanation for their apparent lapse of judgment? Good intentions gone awry.

Four years earlier, the Ghia Focus concept (1992) was an incredibly influential and thought-provoking design. And one must say, quite a radical one.


Based on "organic life," it was clearly ODD, but it had a point to make. The gill-like structures on the hood and back end, and a swooping, curvy rear with lights in strange places that resembled a strange rash were all animal-like in appearance. A rope-like devise that stretched from the front of the door to the trunk was obviously not ever going to make it to a production vehicle, but was meant to tease the eye and draw it to the rear of this beast. The raw beauty of it - perhaps too raw - was undeniable. It is almost Porsche-like. Certainly Ghia-like.

Whether the concept could have survived in the marketplace in this form is certainly is debatable.


But of course, as with many concepts, by the time this concept's influences began to make it into production in REAL cars - notably the 1996 Taurus -  it was FAR from what the designer had hoped it would be. Blame the bean-counters and the unimaginative executives for this.

And yet, perhaps overall, their interference on this one may be a good thing, This may have been too shocking of a design for 1996. Or even 2006.  But it's also a shame that the production '96 Taurus came off more like a dead fish than a car inspired by nature. It DID dare to be different, but in all the wrong ways, and was widely ridiculed. The concept pointed in a better direction.

The headlights of this concept vehicle could be easily used today on any car. Stripped of its odder elements, the shape would today be seen as a revolutionary and welcome challenge to Porsche, and with a proper engine, could actually make good on that challenge.

The most recent Ford Fusion shows that the company is fully capable of producing a beautiful vehicle that actually sells - and one that doesn't stray far from the original concept.. Perhaps slapping a new grille and proper tail lights on this gorgeous concept would be a market-pleaser as well.

Tuesday, June 11, 2013

10 Mid-Sized 2013 Sedans: Styling Analysis


Americans looking for a mid-sized Sedan have many, many choices, and the sweet spot of the $20,900-$22,500 range is particularly rich in diversity and style.

Since we are primarily concerned with exterior styling, we're going to focus on that, although all of these models feature engines that are highly evolved from those just a decade ago, as well as far better fuel economy. And almost all of these come in slightly different wrappings with higher mileage "Eco" or Hybrid options, which add about $8,000-$10,000 in cost to the prices below.

Let us begin.

Toyota Camry $22,235 - MOST YAWN-INSPIRING

The Camry is a reliable, solid, dependable car. And it looks like it, too. The styling of the Camry is definitely not out-of-date, but it always has a way of looking like it is. The revised front fascia is an improvement over the immediate previous model, which looked too plastic-y.

The fog lamps add visual interest, but just somewhat, and not enough to boost it into the "wow" range. And it's not supposed to be that kind of car, anyway. The rear of the car is well put-together, but again, yawn.


Chevy Malibu $21,995 - MOST GENERAL MOTORS-Y
The Malibu is a steadily evolving body style that isn't at all unpleasant to look at, and I've generally been a fan of the direction this model has been going. But it's also not anything special to look at, and that's a problem. For a car at the higher end in the sedan market's price point, you'd expect a lot more style, but it just isn't there.

The front end is pleasant enough, and it's clearly identifiable as a Chevy on your first glance. The head lamps are a bit over-large, but so is the grille area and the hood itself. The overall look is one of molded plastic, which is not a good look. The sides are free from the creases or other visual cues that would make it more distinctive and add at least SOME visual interest. As it stands, it has nearly none. The rear is a departure, featuring four square tail lamps that are very attractive and are historic throw-backs to earlier models. This, oddly, makes this car more interesting from behind than up front. GM needs to keep working on this car's styling to hit the right notes.



Ford Fusion $21,900 - BEST OVERALL!
The Fusion is in the middle of the pack in pricing but at the top of the heap in styling. This is Ford's Wunderkind, and is absolutely gorgeous. Its grille, which instantly brings to mind Aston Martin (a brand which used to reside in Ford's stable of vehicles) is gorgeous, well-proportioned and the culmination of sleek creases in the softly bulging hood.

The head lamps are squinting works of art, which I bet in the next version will be a bit wider, but are nonetheless nicely done here and properly proportioned to the hood. The sides feature a crease mark high on the door panels, cleverly bisecting the door handles and slightly curving downward to give the rear some visual heft. The tail lights are smart hexagons framing another hexagon between them, all of which is as nicely executed as the front. Overall, this is Ford's masterpiece.

Nissan Altima $21,760 - MOST COHESIVE STYLING
This Altima is all-new, and is one sharp car. The grille features a unique "pinched" look that's nicely framed in aluminum and sets off the stunning head lamps which mimic the subtle "kink" in the grille. The sides are rather muted (with a subtle BMW-style "Hoffmeister kink" for the rear window) but the rear features a perhaps over-large aluminum strip setting off - or one could say, holding IN - tail lamps that look, from a certain angle, as if they're going to fall right off the sides! Still, a repeat of the "kink" in both the head and rear lamps shows a cohesiveness in style, though it may not be to everyone's liking.


Honda Accord $21,680 - MOST COMPETENT DESIGN

One look at the Accord shows that there are definitely some nice elements here, although a second or third look will give one the sense that these are rather derivative of previous models and are kind of bland. The grille is nice, but not over-done, the head lamps are a bit large but are quite nice, too. There's some good creasing on the sides, but not overpowering. The rear tail lamps are perhaps over-large, but well put-together with a subtle aluminum device. Again, there's nothing exciting here, but also nothing offensive. And that's just as they wanted it, I'm sure.

Kia Optima $21,350- MOST SAAB-LIKE
The Optima is an attractive car, and it's moderate price tag comes with a lot of style. That much of its style is derivative of other cars is almost immaterial. Its head lamps resemble the Accord's, though they're connected by way of a uniquely Kia grille that is easily recognizable. The LED lights in the fog lamp assembly are clever, but are becoming ubiquitous, and look a bit like aftermarket add-ons here. Its Buick-style side ports are cliches, but seem to add a bit of flourish to the otherwise flat side panel. The rear trunk is slickly sloping and reminds you of the late SAAB brand, and in fact, when one squints and looks at the front and rear from the view above, the whole car does! The tail lamps are beautifully wrought, and thankfully lack the near-standard aluminum bar connecting them. The half-curve at the bottom of the tail lamps is quite attractive, since they're indented.

Hyundai Sonata $21,195 - MOST ATTRACTIVE
The Sonata is stunningly beautiful, the most curvacious of this entire class, and the revamped, sixth-generation model of this old standard is probably responsible for the good looks of many of the other models in this class. We've always been appreciative of its impact on this entire class of cars. The nicely notched grille, with creases flowing down from the hood, is framed (or "hugged") by two elongated and quite stunning head lamps. The large, pronounced crease juts out on the side and door panels are  unique to this car, but have again been imitated (somewhat) by other models like the Accord and others outside this class. They continue onto the back of the trunk, gently caressing the tail lamps. And those elongated tail lamps are stunning, connected by an aluminum bar that looks as if its holding them together and doing so elegantly in one of the most pleasant rear panels of the class.


Mazda 6 $20,880 - MOST IMPROVED
The prow of the 2013 and 2014 Mazda 6 is stunningly beautiful and instantly recognizable. It's also a 500% improvement over the last iteration, which was wan and weak and had almost no visual appeal. The grille seems pulled out onto the far edge of a curvaceous hood, which makes a quick drop towards a nicely-proportioned grille featuring a large but not overly large) Mazda emblem, bisected by an aluminum line that sits just right in the upper quadrant. This front end is a work of art, and the art continues with aggressive head lamps that seem to flow into the grille work. The underside features a balanced grille and sharply pointed fog lamps that complement the lights. The rest of the car curves gently upwards and then down towards tail lamps that resemble the heads, with rounded LEDs inside, connected with the ubiquitous aluminum connectors that seem to just sit there, though comfortably, between them.

VW Passat $20,845 - MOST READY FOR THE CHINESE MARKET
Let's not waste much time on the Volkswagen Passat, because it's just about the most bland and derivative car in its class when styling alone is considered. The previous version had far more visual interest when it wasn't trying to morph into a Honda. The grille and lamp fixtures are bland and poorly executed, and if you took away the large-ish VW logo in the center, we would be hard-pressed to identify this car's brand. In fact, it looks like a mid-2000s KIA or Honda, which is damning in today's competitive market. VW can do better, and they must, especially if they want to ask over $20K for this vehicle.


Chrysler 200 $20,795 - UGLIEST FRONT FASCIA/MOST FIXABLE



The poor Chrysler 200 has been fully dissected here before and the 2013 model is not improved from the 2011 model which bowed with a new name. This car is the child of the Sebring, which had a poor reputation as rental fleet fodder but at least had head lamps that were well-proportioned. These look blind, with odd "eyebrows" above them and they seem stranded on the sides of the hood, with a too-small grille lonely in the center. The sides look exactly like the Sebring, which I believe is a good thing. The upward slanting crease is nice, as is the roof's curvature above the rear window, which ends in a black triangle rather than a "kink" or a too-small window. The rear is done nicely, with tail lamps that lap gently onto the sides of the raised trunk area and reach out to "grab" an aluminum bar that pulls it together nicely under the graceful Chrysler logo. If they can re-work the front fascia for 2014 (or perhaps give us the concept car design that was promised) this car DOES have a chance. But as it stands, it's hardly worth the nearly $21K base price, and competes better with the $16K Chevy Cruze, which it resembles.

Monday, December 3, 2012

With the MKZ and New Lincoln Motor Co. Moniker, Ford Crosses its Fingers


Well, it's a brand new day over at Lincoln - or should I say "Lincoln Motor Company" (I'm calling it LiMoCo.) As the video above shows, the Ford subsidiary (since 1922) has just relaunched itself with this new moniker and with the new MKZ as a halo car, which, no question, is a pretty car, based on the Ford Fusion (itself a pretty car.) Hopefully it's one with enough differentiation to justify the higher price tag.

So far, the car, and the company, looks good, though with 90 years of badge engineering - simply changing the badge from "Ford" to "Lincoln" with a few cosmetic changes inside and out - it's a history that breeds skepticism.

The introduction video comes with a slick new website (www.lincoln.com) that's large on graphics and hype but not much else. A hybrid MKZ will be available that gets 45 MPG in both city and highway driving, that's something to crow about. The rest of the fleet getting as low as 17 MPG is not, however. No doubt it all balances out to meet Federal standards, though, just as the Ford fleet does with its hybrid(s) and electric Focuses (Foci?)

The MKZ itself has a lot to recommend it. It's exterior features a slim, tasteful windswept grille and a handsome, though seemingly Dodge Charger-inspired rear lamp assembly. The tiny rear window is attractive and not at all derivative of the BMW "Hofmeister Kink" as so many others have been.

The back window hints at great aerodynamics, and the squared-off dual tailpipes are sufficiently exotic.

The interior features an acceptable level of luxury, with all the right wood and leather in the right places. The placement of the shift buttons (yes, buttons) on the center console are at once eyebrow-lifting and interesting - perhaps even logical. The buttons on the Aston Martin-like center console are flush and polished nicely, and there's no question one is inside a luxury car.



Hopefully, this attractive and serviceably luxurious MKZ and the new re-branding can pull the brand out of the trash bin, where it has been tossed by many dismissive customers for decades now.





Tuesday, April 10, 2012

2013 Mustang Ad Gets a Huge Checkered Flag (and so does the car!)

The introductory ad for the 2013 Ford Mustang "Unleash Yours" was debuted during the Daytona 500 back in late February (and a day earlier on Google and Facebook.) It definitely gets the "checkered flag" and a victory lap, both for cleverness in execution, style and effectiveness. Check it out, below.



The ad nails it by understanding that Mustang is an aspirational brand that everyone has, at one time, wished it could own and envisions what THEIR car would look like if their wishes came true.

The ad features four people viewing the new car as a runs down a city street: a woman, a tatooed chef, a cyclist and a little girl. Each see the car in their own favorite colors, exemplified by the clothes their personal styles and clothes.

The girl, wearing a pink tutu, blows away stereotypes by envisioning something far more radical than a pretty little pink car one would assume she'd enjoy.

Since last Fall, Ford has played up the aspirational character of the brand with the Mustang Customizer, which tempts fans of the car with the tagline, "Deep down, you know you want to," and allows users to choose color, transmission type and other packages (which quickly add to the $22,000 base price, as it's tabulated below the car.)

Clearly, the customizer, which has been used by four million fans, and the video, which has had over a million views on YouTube, has struck a nerve, as has the car.

"We know that Mustang owners are incredibly passionate about their car," says Matt VanDyke, director of U.S. Marketing Communications for Ford. "Rather than just show features and benefits, our new ad demonstrates how people see the product as an extension of who they are. We believe that everyone has an inner Mustang just waiting to be unleashed.”

2013's Mustang iteration looks as classic and beautiful as it always has (except for a while there in the late 80s and early 90s, but let's not ruin a good discussion here.)

New for 2013 are some seriously bad-ass headlamps which powerful LEDs, and a slicker hood design that droops over the classically-refined grille. The tail lamps look like they belong on a Mustang, and the optional chrome rear section, which surrounds the badge, is quite impressive.

Monday, April 25, 2011

New York International Auto Show: Mercedes, Nissan, Ford

The 2011 New York International Auto Show is underway, and there are a few stand-outs that merit comment.

There are, as usual for auto shows, a lot of pie-in-the-sky models that are simply "design studies" that are created to feature the ability of designers to do wild things.

There are, however, plenty of "do-able" models that conceivably show up on showroom floors in a few years - with some major, or even minor, adjustments, of course.

One of these is the Mercedes A-Class concept (below.) It's smaller size and European-approved high front end (to meet pedestrian-bumping standards. Seriously.) give it an aggressive and able stance. The headlamps, which look as if they are melting off the hood, are also aggressive, though are unlikely to make it to production in * precisely* that style. Oh, and it's unlikely Americans will get it. Europeans, and the Indian and Chinese markets have gotten a baby Benz for a decade or more now. For a bit of perspective on this photo, envision a car the size and shape of a VW Golf. Yes, it's a hatchback, but a gorgeous one.


The jaw-dropping Nissan ellure, below, can easily be seen as hitting the US market, since it has shades of current models within it already. The headlamps mimic what already exists in the Nissan Maxima and the front fascia is simply an exaggerated version of what appears on current models. The full-length, tinted-glass roof will likely not make it to production, especially if this is a future Maxima.


Ford's Vertrek is the company's concept for a sleeker, more energy-efficient SUV, and it looks like the1.6-liter EcoBoost engine may do the trick. In fact, the SUV even LOOKS thin, light and wiry enough to deliver great mileage. And in a market in which it looks as if gas is headed towards $5 per gallon, any appeal to energy efficiency will be welcomed.


Wednesday, April 20, 2011

Ford Unveils Handsome 2013 Taurus


Ford unveiled it's 2013 Taurus and Taurus SHO designs at the New York Auto show this week, and it looks like they've upped their game quite a bit, even over their current model, which is itself a vast improvement over past years.

"Attention to detail" is their mantra, and it looks like they've taken it to heart with this handsome car (and that it's not just a cheap slogan.)

Fine details abound on this car, as described in a video released by the company this past Tuesday. Just enough chrome, a new signature trapezoidal grille on a more aggressive hood, better and intricately detailed headlamps and tail lamps, nicer rear treatment (again with beautiful chrome work) and even a nice side vent with the Taurus name in chrome helps to elevate this, Ford's flagship sedan, to a new level of (gulp) luxury.

The high waistline, similar to, but imitative of, the Chrysler 300, help add to the aggressive, yet handsome, looks of this model.

Add to this all the neat gizmos under the hood - 2.0 EcoBoost engine, self-parking mechanisms, and more (click for Ford's page) - this will be a flagship indeed for the company, which has not had to struggle as much as its rivals because it has actually put some excellent models into the market in the past few years, and seems to be committed to continuing this tradition.