#Mazda Vision Coupe Concept Wins French Award [Auto Styling News]

The Mazda Vision Coupe concept was named the “Most Beautiful Concept Car of the Year” on at the 33rd Festival Automobile International held in Paris, France.

Revealed in 2017, the Vision Coupe concept is a design model signalling the styling of the next generation of Mazda cars. Featuring a simple and flowing “one motion” form, it embodies a more mature interpretation of the company's KODO/Soul of Motion design language tempered with a Japanese aesthetic. 

Taking its cues from the Mazda Luce Rotary coupe and other models from Mazda’s design heritage, the Vision Coupe's styling is elegant and projects a luxury feel. Clearly, this would be the company's "halo" car if it was ever produced close to this design (however unlikely that is.)

Vision Coupe uses reflections to express a sense of vitality; the next step for KODO design,” said Ikuo Maeda, Mazda’s Managing Executive Officer in charge of Design and Brand Style. “This car embodies a delicate Japanese aesthetic, and to be recognized here in the ‘City of Art’ two years after RX-VISION was awarded the same honor is very gratifying. We want to retain our identity as a Japanese brand as we continue making cars with global appeal.”

The award celebrates the freshest, most creative and most beautiful of the current crop of concept cars, as chosen by a jury of prominent designers working in fashion, architecture and other industries. Mazda RX-Vision won the same honor in 2016, making this a double win for the two concept models that will guide the design of the next generation of Mazda cars.

Photo: Mazda USA