You may know all about the Cybertruck and its developer, serial entrepreneur Elon Musk, but you might have to get to know Rivian and its founder and CEO, RJ Scaringe as well, if you want to keep up with the latest in electric trucks.
Electric vehicle manufacturer Rivian unveiled its highly anticipated Electric Adventure Vehicles - the R1T, an all-electric pickup and the R1S, an all-electric SUV — launched at events surrounding the 2018 LA Auto Show. They're nearing their production schedule of late 2020.
The R1T, a 5-passenger pickup truck, debuted at the Griffith Observatory in Los Angeles on Nov. 26, and the R1S, a 7-passenger SUV, was revealed at the automaker’s press conference at Automobility on Nov. 27.
With up to 400+ miles in electric range, a wading depth of 1 meter, lockable storage bins that can fit the bulkiest of gear, and the performance and precise control of quad-motor AWD, Rivian vehicles have been developed to help customers get out and explore the world. Both vehicles will be produced at Rivian’s manufacturing facility in Normal IL.
The company begins by producing, "two vehicles that reimagine the pickup and SUV segments,” says Scaringe. “I started Rivian to deliver products that the world didn’t already have - to redefine expectations through the application of technology and innovation. Starting with a clean sheet, we have spent years developing the technology to deliver the ideal vehicle for active customers.
The company launches with two trucks, the R1T and R1S. Both designs communicate strength and refinement while still inviting customers to get the vehicles dirty. Strong proportions and clean, continuous bodylines help achieve a modern, inviting stance while acknowledging the performance and level of technology integrated into the vehicles.
The main bodyline of the R1T, which wraps up and around the cab and gives the vehicle a distinctive silhouette, while highlighting the Gear Tunnel™ cutline and accentuating the rear fender flares. The R1S shares much of its appearance with the R1T but in the rear highlights a function-driven design expressing capability and utility with plenty of space for occupants and gear.
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| Rivian R1T |
Both vehicles feature short overhangs, high ground clearance and aggressive approach and departure angles for a confident and rugged stance, all enabled by Rivian’s unique skateboard platform.
Perhaps most controversially, the Rivian trucks will be quickly recognized on the road with their iconic, signature “stadium” headlights and a daytime running light that extends the entire width of the vehicle. But then again, every part of the Cybertruck will look far LESS conventional than these trucks, which will bring to mind the Toyota FJ Cruiser or even the 2021 Ford Bronco.
The Rivian has a Manufacturer's Suggested Retail Price (MSRP) starting at $69,000. At this time, Rivian is taking $1,000 refundable deposits.
