Designers Discuss the 2013 Range Rover (video)

In this officially produced video, designers discuss their rationale in re-sculpting the 2013 Range Rover.

It is, of course, a bit over-the-top in their verbal efforts, as usual for these kinds of video productions (especially for luxury vehicles like this.)

And yet... the design does indeed seem to have hit the mark and evokes the "heritage" of the famous British nameplate.

What do you think?

Range Rover's Gorgeous Evoque Coupe

Above is the launch film for the stunning Range Rover Evoque Coupe, set to debut later this year as a 2012 model. It is the smallest, lightest and most fuel efficient Range Rover ever produced.

The completely new model comes in a two-door coupe as well as a five-door version, which made its debut at the 2010 Los Angeles Auto Show last Nov. 17.

Both aim to "transform the premium compact SUV segment," says the international Land Rover site, landrover.com.

The curves and creases of this Range Rover model are undeniably sexy, though one could less charitably say that it looks like someone simply squeezed a previous Range Rover model between one's thumb and index finger. Still, both exterior and interior views seem to uphold the brand's high quality of luxury craftsmanship.

The one quibble one might have with the otherwise well executed design is with rear visibility. The slight rear window surely will give headaches to wealthy soccer moms backing out of the supermarket parking space. The same is true for certain Jeeps. We'll see if this(hopefully minor) problem prevents sales of this otherwise well-executed vehicle.