Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts

Sunday, April 7, 2024

#Apple Pulls Plans For Self-Driving EV

[Auto Styling News]


Apple has canceled its plans to release an electric car with self-driving abilities, a secretive product that had been in the works for nearly a decade, the BBC reports.

The company has plans to cut more than 600 jobs after reportedly dropping its self-driving car plans.

The majority of the cuts come from the address of the site which was working on the recently abandoned self-driving car project in California, according to Bloomberg.

The state's employment department was notified on March 28 that 614 staff will be laid off in May.

Artists renderings of the proposed, now stalled, vehicle, show a far chunkier and swoopy vehicle, but otherwise resembling many high-end EVs on the market or currently in development. Several more established automakers, including Tesla, are scaling back production, slashing prices or even in some cases,  such as Apple, are seemingly abandoning EVs in the face of lackluster sales.
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Auto Styling News is a blog that covers car concepts, newly released models, and the auto industry.

Wednesday, April 6, 2016

Meet the 2020 Apple iMaybe - Car & Driver's speculative mini-ute [Auto Styling News]

"Google the word 'Apple' and a link to the fruit we've consumed for thousands of years doesn't appear until page four." - that's Car and Driver magazine in its May, 2016 issue, preparing to describe it's speculative (and completely fictional, for now) 2020 Apple iMaybe mini-Ute.

The completely automated vehicle, which the magazine speculates would be built by BMW, would be heavily connected to the internet, via your iPhone 12, of course.

While it may take Apple some getting used to collaborating with another company (something C&D correctly notes it's never done before) the draw of the Apple name may not only be golden to consumers' ears, but also be like a steel girder to the magnet of their wallets.

The magazine again speculates that the cost of this mini-Ute could be north of $30,000, and wouldn't make an appearance until the 2020 model year.

(Photo is from the May 2016 issue of Car & Driver. Good luck finding an image online!)