Friday, April 1, 2011

Chevy's Over-the-Top Korean-Designed Mi-ray Concept


Chevrolet introduced the Mi-ray concept today at the 2011 Seoul Motor Show. The rather stunning Buck Rogers-style roadster is said to celebrate "Chevrolet’s 100-year heritage of designing expressive vehicles in the brand’s newest market."

According to GM Korea President and CEO Mike Arcamone, “‘Mi-ray’ is Korean for ‘future.’ As GM rolls out Chevrolet across Korea, the Mi-ray concept offers an exploration of future possibilities for the brand. It strengthens the bond between car and driver, creating a fresh look at what sports cars of the future might be.”

The Mi-ray was developed at the GM Advanced Design Studio in Seoul. Combining cutting-edge hybrid propulsion technology and advanced styling, it balances iconic Chevrolet design cues with a future design vision as Chevrolet celebrates its centennial in 2011.

The Mi-ray's design pays tribute to Chevrolet’s sports car heritage. It is small and open like the 1963 Monza SS, and light and purposeful like the 1962 Corvair Super Spyder. Its aerodynamic fuselage is reminiscent of modern jet fighters.

Made of carbon fiber and CFRP (carbon fiber-reinforced plastic), the wedged body side is divided by an angled character line, with ambient lighting underneath. This accent creates a sweeping line of light when the car is in motion, bringing a warm glow to the sculptured body. Le Mans racer-style scissor doors open up and out of the way for dramatic access to the interior.

The powerful front end offers a reinterpretation of the Chevrolet face. The Mi-ray’s dual port grille is flanked by LED headlamps with new signature daytime running lamps. The front and rear fenders evoke Chevrolet Corvettes of the past and express the concept’s sports car spirit. At the corners, carbon-fiber spoilers help control down force and airflow.

Distinctive retractable flaps provide additional airflow control while providing access to the charge port on one side and the fuel filler on the other. The charge port also features an external battery charge indicator. Each rear fender contains individual cargo space for the storage of small items. Under the ducktail surface, the taillamps provide a new interpretation of Chevrolet’s twin element identity.

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