The renewal of KIA's lineup continues with the next generation of the Sportage SUV, the company's oldest nameplate. In North America, the model will debut as a 2023 when it does arrive next Spring.
As KIA’s longest running nameplate, which pioneered its segment, the Sportage undergoes its most significant change to date as the fifth generation is unveiled.
It was developed as part of the company's new global brand transformation, “Movement that Inspires."
Up front, the Sportage sports a new look that signifies a break with previous styling.
KIA says this "Opposites United” design philosophy "blends futuristic yet rugged design elements."
It has new, aggressive, boomerang-like headlights and running lights that are integrated into a grille that spans the entire width of the vehicle. (One wonders if the right lamp is designed to remind us of the letter K.)
The beltline is steep at the rear, which suggests there could be problems with rear three-quarter visibility.
The back end is once again equipped with lights that extend the vehicle’s width and are similar to those of the Korean company's upcoming electric model, the EV6.
Overall, this smoothe and sculpted redesign will likely prove to be a hot seller for the Korean automaker. It follows design trends in the industry and considerably amps up its own brand styling.
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Auto Styling News is a blog that covers car concepts, newly released models, and the auto industry.
Auto Styling News is a blog that covers car concepts, newly released models, and the auto industry.
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