The Kia Optima was already a very good looking car. But the Korean car company's latest incarnation of the Optima, the 2021 K5, is winning some prestigious awards for great design
In fact, Kia Motors has earned two design prizes for its latest models, as the new third-generation Kia K5 sedan and fourth-generation Kia Sorento SUV won accolades in the Transportation category of the annual GOOD DESIGN Awards.
This is the latest in a string of design awards for Kia in recent years, with previous generations of both the Sorento and K5 also earning GOOD DESIGN Awards in 2015. The Telluride and Soul have also received prizes from the organization.
Kia’s third-generation K5 is one of the e brand's most powerful mid-size sedans to-date, offering drivers an inspired and technology-packed alternative to traditional rivals.
Its exterior design is characterized by Kia’s hallmark ‘tiger nose’ grille and ‘heart beat’ daytime running lights, while its interior layout conveys a futuristic and high-tech appearance, aided by its 12-inch digital instrument cluster.
The all-new Kia Sorento redefines the successful design of previous generations of the SUV, while incorporating elegant and sophisticated new styling elements, with sharper lines, high-tech details and elongated exterior proportions.
I also features the ‘tiger-nose’ grille, displaying a wider shape which organically wraps around the integrated headlamps on each side, gives the new model a confident and mature presence.
Celebrating its 70th anniversary, the GOOD DESIGN Awards program is one of the oldest design competitions in the world. Every year, the program selects a list of products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.
___________________________________Auto Styling News is a blog that covers car concepts, newly released models, and the auto industry.
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