Recent research reveals that the youngest generations of car buyers – millennials and Generation Z – may have their sights set on sedans, meaning American auto manufacturers may have erred when they pulled the plug on producing future sedans.
According to a survey of American car owners commissioned by Nissan, desire for sedans remains strong. Among overall respondents who don't currently own a sedan, 78% would consider buying one, and younger respondents reported an even higher affinity for the body style.
For its part, Nissan recently unveiled its latest sedan, an all-new version of its subcompact Versa, which features an energetic new design inside and out along with technology not generally seen in the subcompact class.
Last year, Nissan also introduced the sixth generation Altima, sporting lower, wider and more athletic proportions than its predecessor. Nissan also recently unveiled the refreshed Maxima, adding safety and convenience features along with updated styling.
"We see great opportunity in the sedan segment, which is why we're continuing to launch all-new and refreshed products," said Rob Warren, director and chief marketing manager at Nissan North America. "Sedans are still extremely popular with our customers, so as our competitors exit the category, they're creating even more prospects for Nissan."
Nissan surveyed car owners and non-owners in the U.S. between the ages of 18 and 65 and found: A top choice: 78% of American drivers
eration X car owners agreed.
Perhaps a major rethink is in order over at Ford, GM and Dodge/Fiat, before they lose an entire generation to Japanese and Korea automakers.
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