Announced at a July 1 press conference in Munich, Germany, leaders from the three companies - leaders in the automotive, technology and computer vision and machine learning industries - announced their collaboration.
BMW believes the path to get to a fully autonomous world is complex and will require end-to-end solutions that integrate intelligence across the network, from door locks to the data center. Transportation providers of the future, they said, must harness rapidly evolving technologies, collaborate with totally new partners, and prepare for disruptive opportunities.The BMW iNEXT model will be the foundation for BMW Group’s autonomous driving strategy and set the basis for fleets of fully autonomous vehicles.
The goal of the collaboration is to develop future-proofed solutions that enable the drivers to not only take their hands off the steering wheel, but reach the so called “eyes off” (level 3) and ultimately the "mind off" (level 4) level transforming the driver’s in-car time into leisure or work time. This level of autonomy would enable the vehicle, on a technical level, to achieve the final stage of traveling "driver off" (level 5) without a human driver inside.
BMW believes this technology lays the foundation for entirely new business models in a connected, mobile world. If it comes about, this could clearly revolutionize the way we view vehicles, and could disrupt driving as much as Uber and Lyft have disrupted the taxi industry, or cellular disrupted the old "tethered" telephones our parents grew up with in the 20th Century.Dangers for the project are not more clearly highlighted by the first fatal accident involving a self-driving Tesla S in May, which raised serious questions about the viability of the autopilot technology at this stage. Mobileye supplied some of the tech behind Tesla's automated driving car. It was founded in 1999 and was a pioneer in developing advanced collision avoidance systems.
BMW is wise to reach out to tech leaders to collaborate in this way. Hopefully the technology really will be ready to deliver what's being advertised by 2021.
After Google, driverless car concepts are adopted by several other car manufacture brands. BMW is the also in the list, it estimates to produce driverless car by 2021, BMW is especially known for producing luxury hybrid cars and especially known for its best brands and fair performance. We hope in the upcoming year BMW along with other big brands are going to produce driverless cars.
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