Saturday, January 18, 2014

The Chrysler 200 Goes Under the Knife - and Comes out Pretty

Chrysler's 200 has, since it's introduction in 2012, had a problem. And that problem was the headlight design. The headlights are ghastly on the current model. Almost literally laughable.

In one of our first posts here, Auto Styling News eviscerated the 200 for this and other sins, but mostly the sin of actively advertising this vehicle as 'distinctive' and having funny little eyebrows, and a grille "that's shaped just like the interior clock," somehow made it so. To have "luxury car" pretensions, and have such a glaring mistake right there on the front of the car seemed unforgivable.

In fact, the car's introductory ad itself was called "Why do the headlights have eyebrows?" Why, indeed. (The video screenshot below doesn't do justice to the silliness that ensues when one of these is seen on the road.)


The sad part about the 2011 re-do of the Sebring is that the rest of the car looked pretty good. The rear was very attractive and the proportions were fine.

Anyway, let's just say all is forgiven. The 2015 model, released at the Detroit Motor Show this week, is a far better looking vehicle on many levels.


The headlights, along with the entire grille, has been refurbished, and now has the class that was sorely lacking on the 2011-14 models. The well proportioned Chrysler "wing" logo is now more prominent as well, and gives the car a proper identity.

Had they stopped there, the company would receive great plaudits from this quarter and many others, I'm sure. But they kept going, and tweaked the entire vehicle (which is now built atop a Fiat chassis.)

The rear end - which they actually got right on the previous 200 - also received a completely facelift, and while the rear spoiler from a certain angle seems to give it a bit of a "duck face" (or duck's a**?) it's tolerable. And while the previous tail lights were just fine, the new ones are certainly appropriate, if not a bit hum-drum.


The side view also looks completely different, and this yields one of the few criticisms, since it looks a lot like most other cars on the road, and it is not at all distinctive.



The rear looks a bit like a Hyundai and one could mistake the profile for a Lexus or even (if you squint) a Jaguar F series. Which isn't a bad mistake for a car seeking to enter "luxury" status (and a $21k luxury car would certainly be welcome.)




With this complete re-think, Chrysler shows that it's serious about reaching into the luxury market - or at least that it knows how to recover when it makes a mistake, and the previous 200 was a big one.

It's too early to say whether the 200 can actually compete with the luxury brands it hopes to take on, or whether it's rather anonymous styling makes it more of a competitor with the Hyundai's and KIA's of the world. But at least it's now a full competitor.

No comments:

Post a Comment