The just-released Mercedes S-Class Coupe concept car is pretty stylish. But is it Mercedes ENOUGH?
This vehicle looks very feminine, which I suppose will make it a top seller among American real estate agents, but not so much among men, which apparently wouldn't be its target audience.
Take away the first two feet of the front end - or maybe just the Mercedes three-point logo - and one would be at a loss to identify the model. That's never good branding.
The back looks like every American and Japanese car on the road.The front end has a nice grille and logo, but the huge "lip" that surrounds the jutting nose is just odd. The greenhouse is very Mazda-like. I love Mazdas but not on a Mercedes.
Let's hope they do some more work on the tail and greenhouse to make this a more recognizable Mercedes before (and if) this ever hits the road.
No comments:
Post a Comment