Cadillac is set to release an all-electric bespoke halo vehicle that will come in just over $300,000. Each all-Electric CELESTIQ will be a bespoke, fully customizable vehicle on the level of the Bentley Continental or Bentayga and will have a similar price point.
Cadillac gushes that the car will be "the ultimate manifestation of ultra-luxury redefined through the spirit of futurism and the avant-garde." And it looks like that isn't an exaggeration at all.
A Cadillac lowest-ever coefficient of drag coupled with Cadillac’s most technologically advanced suspension ever - including Adaptive Air Ride with the latest generation of Magnetic Ride Control - will create, says the American brand, "an addicting intensity."
As you can see from these photos, the cars exterior and even interior are absolutely gorgeous. Like the Bentley, they will likely be thousands of individual combinations of materials and colors inside and out of each of these, making them utterly unique and customized to each individual buyer.
As for styling, this vehicle will stand out on whatever road it chooses to drive on. The gorgeous rear featuring massive tail lamps and a gently sloping bobtail that gives it it's incredible drag coefficient alone make it stand out. But it's front grill is large and impressive, reflecting a natural evolution of Cadillac styling that nonetheless is somewhat surprising, in a pleasant way.
That's not a given in the auto industry, as a decade of horrendous Acura front ends, with a buck tooth grill that was distracting and not at all upscale, will testify to. And BMWs recent laughable foray into massive grills will haunt the German automaker for the next decade if they don't do a major design U-turn in the mid-20s.
A bespoke Halo vehicle is long overdue for a so-called luxury brand like Cadillac, which has in recent decades falling into a potentially brand killing process of nameplate switching with other GM vehicles like GMC, Buick, and others in the GM stable. The vehicle will never be a mass market blockbuster seller, but that's the point.
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Auto Styling News is a blog that covers car concepts, newly released models, and the auto industry.
Auto Styling News is a blog that covers car concepts, newly released models, and the auto industry.
