I must say, the new tail lamps of the 2012 BMW M3 are quite beautiful, and a vast improvement over previous models' designs. The "Bangle" era at BMW (named for chief designer Chris Bangle, who is now working in his own firm in Turin, Italy) was extremely controversial. While the easy-to-spot swoopiness and curvaceous lines on BMWs alienated many traditionalists, one cannot argue that it was successful in raising the company's profile and standards of luxury during his 17-year tenure at BMW. Still, that polarization came at a price, and frankly, my view is that the brand suffered somewhat from it, in the same way other companies suffer when they go too far in the direction of experimentation and away from customer's tastes (the Ford Taurus of the mid-1990s comes to mind, as does the Pontiac Aztek and other follies.)
The new direction of the company, with less flare and more true, sophisticated style - as exhibited in the smart and handsome looking 3 Series - is the right direction for this company. Let's hope they can sustain it and expand upon it.
The new direction of the company, with less flare and more true, sophisticated style - as exhibited in the smart and handsome looking 3 Series - is the right direction for this company. Let's hope they can sustain it and expand upon it.
